The most common misconception among entrepreneurs is to think that because they already have a website they already have a sustainable online business.
Having a website means having the equivalent of a store presence in the vast marketplace of the world wide web. No matter how awesome your product or service is, if nobody knows about it, then it will be difficult for you to generate revenue. The bigger question you should focus on would be – does your website make money? Keep in mind: if it does not bring you any income then you don’t have any return on your investment.
Did you know that Facebook is the most visited website and 56% of its users access it daily? There is an average of 120,000 tweets sent every second on twitter and everyday, there are five million images posted on Instagram. Apart from that, there are 800 million active Youtube viewers spending an average of 15 minutes per day streaming videos.
This immense power that social media have should be taken advantage by your business. Gone are the days when business transactions were just a simple exchange of cash. Only a few businesses thrive on personal selling now. Although traditional marketing is not yet passed and still an effective means, better ways can be done to achieve better results for your business and this is why people should use social media for their business.
Marketing is all about evolution. Evolution, in business terms, is adapting to the changes and trends of the market. For marketing to be successful, it has to create value for the brand that you have so that you can build relationship with the consumers. With the endless changes in consumer preference and exponential increase of players in the market, heightened by innovation, most especially technologically initiated, companies needed to stay competitive to retain their current consumers but also to attract new customers.